It’s “Your Majesty” the first time. After that, it’s “Ma’am”, as in “ham”. Not “ma’am”, as in “palm”. Helena Bonham Carter as Queen Elizabeth in The King’s Speech
And remember, it’s “Ma’am” as in “ham”, not “ma’am” as in “farm”. From The Queen
It’s “Your Majesty” the first time. After that, it’s “Ma’am”, as in “ham”. Not “ma’am”, as in “palm”. Helena Bonham Carter as Queen Elizabeth in The King’s Speech
And remember, it’s “Ma’am” as in “ham”, not “ma’am” as in “farm”. From The Queen