This vintage road sign is a little different from the ones I usually share, because it’s a shopping center sign, instead of one for an individual business. It’s also very simple, but I love the lettering and the flame…it definitely has a cool, retro vibe!
I really have no idea how old this Cahokia Schnucks sign actually is (the store itself appears to be an old Kroger, so old enough, I suppose), but it feels retro to me, maybe because it’s a cube. I also think the Schnucks soldier probably has something to do with it…while you see him on their trucks and in their advertising, he doesn’t appear on store signs too often!
Update: The good people at Schnucks were kind enough to give me a little background on the store location and sign. I was correct that it was originally a Kroger store, which opened in 1982, and was purchased by Schnucks in 1986. They inserted the Schnucks soldier logo (which debuted way back in 1968 as part of their “Revolutionary Low Prices” campaign), into the original store sign at that point.
I love when a cool vintage sign is attached to an equally cool local establishment! We’ve never eaten at the Goody Goody Diner, but it is definitely a St. Louis thing, and after smelling the amazingly delicious cooking smells wafting out of the restaurant on a cold January day, I think we’re going to have to enjoy a breakfast there in the near future!
Back to vintage-looking signs…this time, the Flamingo Bowl on Washington Avenue in St. Louis. Whether they’re vintage or modern, bowling alleys always have the best signs!