The Demise of the Bookstore

I love books and reading. Big surprise, given that I’m classically educating my children using literature as the backbone for pretty much everything we do, right. So, it makes me sad to hear that brick and mortar bookstores are struggling, (even the so-called “big box” stores), and even closing their doors for good.

Don’t get me wrong. I love Amazon. I love their low prices, I love that I can order books from them that I can’t actually find in a bookstore, (which may be part of the bookstores’ problem), I love their customer service, (which is surprisingly good for an online retailer), I love the free shipping. But it’s not the same as going into an actual bookstore.

There’s just something about shopping in a bookstore. The racks of books in front of you, waiting to be opened, perused, and bought. The staff recommendations, pointing you to books you might otherwise have walked right past. The tables of new releases in the front, just begging you to buy a book and be one of the first to read it. All of the different sections of books to explore–travel, literature, cooking, children’s books, and more, just waiting for you to notice when you walk by.

Mitch Albom had a great piece in Sunday’s Detroit Free Press about the imminent closing of the Borders chain. He has a unique perspective, both as an author, and as someone who shopped at the very first Borders store in Ann Arbor, Michigan. He writes about the way reading has changed, and therefore shopping for books has changed as well.

His most astute observation, (in my opinion)? People just don’t love books the way they used to. And I think he’s right. Because bookstores today, whether Borders or Barnes and Noble, or others, have split their focus too much. You can now buy music and movies and toys and stationary at bookstores, and in large quantities, not simply as an afterthought off an obscure rack. You can get a whole meal from the cafe, not a simple cup of joe. Bookstores aren’t just about books anymore, which is a huge part of the problem.

Just as Albom observed, there was a charm to those small, dimly lit bookstores of yesterday, crammed full of books, new and used, popular and obscure, big and small. And there were just books in those stores, because that’s what a bookstore should be–not a toy store, or a coffee shop, or a music store, but a store that focuses mainly, (or entirely), on books. There’s an irony in the fact that Borders, a store with simple roots, became so huge that it played a part in many independent retailers closing the doors of their bookstores, is now suffering the same fate.

Maybe people like me are part of the problem. I do enjoy getting a coffee at the bookstore, and have been known to buy a movie there as well. And as much as I love browsing in an actual bookstore, I’m still more likely to order a book online, once I figure out what I want. But maybe, just maybe, if there was an old-fashioned bookstore around here, that sold only books, and had a staff knowledgeable about literature, I might be reconverted to shopping in an actual brick and mortar store.

Amazon Mom

I got this cool invite to join “Amazon Mom” yesterday, and from I’ve read, it sounds like a nifty little program. According to the information I was given, I’ll keep receiving 30% off the diapers I purchase using Subscribe and Save (which I’ve been doing for several months–can’t believe the money I’m saving!), plus, I got a free 3-month trial of Amazon Prime. For every $25 or greater I spend in Amazon’s baby store (in a single order), I’ll also get a free month-long extension to Amazon Prime.

I don’t know about other moms, but this deal is amazing to me. I’ve been ordering diapers from Amazon for over a year now–I realized that it’s cheaper, plus the free two-day shipping they always have on diapers is convenient. Then when I signed up for Subscribe and Save a few months ago, I couldn’t believe the deals I was getting–it’s too bad that wasn’t around in the days when I had three in diapers at the same time!

It’s free to sign up for “Amazon Mom”, and while I keep thinking there’s some loophole there that I’ve missed, I sure can’t find it. I was using Subscribe and Save anyway, and while I have pushed back some diaper shipments, I’ve never actually cancelled a whole subscription.

Anyway, you sure can’t beat 30% off of diapers, and the free Amazon Prime is an amazing benefit. I love that if I decide there’s a book I need for school by the end of the week, I can just order it, and not worry about shipping. Of course, it does make it way too easy to spend more money that I ought to with Amazon, but I guess that’s probably what they’re betting on–they’ll make more in sales than they lose in the speedy free shipping.

I say it’s a win-win situation for all involved!