A New Ghost Sign?

I realize the ridiculousness of using the word “new” to describe a ghost sign, but this one is new to me…I think? I don’t remember seeing this Estey Piano advertisement on Main Street in downtown Belleville before, so maybe it was covered up until recently. Or maybe it’s been there all along, and I just now noticed it. Could be a fresh sign done in a retro style? At any rate, I really like this one!